Title SEO: How To SEO Optimize Your Blog of Blogger Titles For Higher Search Results

Till today I have written more than 100 blog posts for all my blogs. The bad thing about blogging is that how much ever effort you put in writing a good article, it will reach to the readers only if it is search engine optimized.

So today I am going to share my experiences about blogging and basic SEO tips for Blogger (I am using blogger from a long time because of its simplicity and security. This article will also applicable to other blogging platforms as well because these are all basic SEO tricks). I am not going to tell black hat SEO tips or any dirty tricks to fool the search engines, I will tell you the basic SEO tips which really works well along with good content.

Read: How Increase Click on Link

The HTML title tag is very importantboth for Search Engine Ranking and forclickthroughs (CTR) in a Search Engine Result Page (SERP), and you can improve both of them with this little trick.

By default, Blogger puts the Blog name before the post title, in the title tag; switching them, or removing the Blog’s name, you can easily optimize your blogger title for search engine.

Implementaion:

Step 1. Go to Blogger > Layout > Edit HTML
Step 2. Backup your template (Read How to Backup Template)
Press Ctrl+F and Find <title><data:blog.pageTitle/></title> and replace it with one of the two above (I prefer the second).

Post title followed by Blog name

1. If your blog name includes relevant keywords to all your posts, you should use this code:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> - <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

Shortening Blog name (only in posts title)

2. If your blog name is too long, you can manually redefine it, substituting

- <data:blog.title/>

with a text that includes only the keywords you need.

Post title alone

If you want to strengthen your single post title’s keyword density, use the following code, instead:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

I’ve already told you that I prefer this solution: W3C says that the title tag should describe the content of the whole document; and, usually, a post doesn’t talk about your blog.

This tweak is a lot different from the old Widget-based hack:
it doesn’t introduce XHTML errors in your blog code (a DIV code block inside the HEAD tag);
you can change your blog sidebar without getting any error!

Now save the template. That’s all!

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